DOMO

Brand Design / Print Design / Motion Design / Illustration
/ Digital Design / Videography / Video Editing / Photography

Domo is a chef-driven meal delivery service that brings nearly complete, ready-to-finish dinners straight to guests’ doorsteps—offering a seamless, low-effort way to enjoy restaurant-quality meals at home. When I joined the team, the brand existed as little more than a wordmark and a muted color palette; I helped evolve it into a vibrant, structured identity through expanded color systems, playful illustrative elements, and design solutions tailored for digital marketing, online ordering, and printed at-home instructions

Photo courtesy of Jon Medina

Brand Identity

The Domo brand identity is designed to feel personable, approachable, and easy to understand. Legible, friendly typography and a bright, welcoming color palette create an inviting tone, while a custom illustration system—blending structured geometric forms with organic shapes—adds warmth and character. Together, these elements form a cohesive visual language that reflects the simplicity and joy of the Domo experience.