The Design Museum Portland
commissioned Evolve, along side a number of other design firms, to create a poster for their Explore the Senses gala. The posters were intended to explore a variety of topics, Evolve’s in particular covering the subject of Social Impact.
Process
Our studio spent countless hours dissecting this rather ambiguous and profound concept of Social Impact. This process spanned studio-wide brainstorms, research, sketching, and digital iterations to create a solution that would encapsulate the concept of social impact.
Final Poster
Insight requires two parts action, one part inspiration—the nudge to move towards making a change. It requires context, participation, and the perseverance to understand the dependencies and underlying social barriers that people face daily. The complex nature of social impact demands that the problem be viewed from multiple perspectives as well as co-created by the people who will ultimately use the end product, service or solution.
Developing a deep understanding of communities and the people who support them, requires more than empathy. Designers must foster conversations and tools for people to participate in the process of design. From the Ground Up, by Evolve Collaborative, seeks to express the need to meet people where they are, gain perspective and get them involved in the process of making an impact for themselves.
