Something in the Water was a music festival held by Pharrell Williams at Virginia Beach. I created a brand identity which encapsulated the light-hearted and experimental nature that describes both Pharrell and the essence of this event.
Inspiration
Each drop of water has its magic. Our concept was about capturing that magic. Our brand was playful and typographical and used unique illustration techniques in order to emulate a fish eye lense and suggest being submerged in water.
Logo Process
Final Logo
Color Exploration
Final Color Palette
